CompanyYo-yo BrandEst. 1940–1965
Goody Manufacturing Company
The Goody Manufacturing Company was a New York City–based toy maker and one of the primary competitors of the Duncan Toys Company during the 1940s and 1950s. Because Duncan had trademarked the term “yo-yo,” Goody marketed their products as “Filipino Twirlers,” a nod to the toy’s presumed Filipino origins. The company distinguished itself with unusually ornate wooden models decorated with colorful painted stripes and rhinestones of varying colors — a hallmark made distinctive by Goody’s practice of drilling jewel holes after painting, leaving a ring of bare wood around each stone.
