History / About
In 2015, French electronic duo Daft Punk partnered with Russell Promotions to produce an official branded yo-yo using Russell’s vintage 1980s mold. Marketed with a retro advertising campaign using the tagline “Strings of Fury,” it pre-ordered in June 2015 and shipped in July. The yo-yo was sold for $30 AUD exclusively through Daft Punk’s official regional online stores in Australia, the UK, and Europe. It stands as one of the more unexpected licensed applications of the Russell brand in its later years. Daft Punk disbanded in 2021.
