CompanyYo-yo BrandEst. 2006
Werrd
Werrd is a yo-yo brand founded in 2006 by Stu (online handle “Yoboyiam”) in Adelaide, South Australia. The name was inspired by Cameo’s 1986 hit “Word Up.” Werrd quickly established a reputation for precision-machined competition throws, unconventional shapes, and a willingness to experiment — from their inaugural Beefcaked-bearing Two Fat Ladies to the long-running Irony competition series and bimetal Beef. The brand operates the Blueprint Strings house string line (Type 6 Poly) and maintains an active team of competitive players across Australia and internationally. Werrd’s HQ portfolio site (werrd.com/hq) documents their full release history.
