CompanyYo-yo BrandEst. 2024
LEAD
LEAD is a competitive yo-yo brand based in Shanghai, China. Founded by a Chinese national yo-yo champion — known in the community as one of China’s foremost competitive players — the brand launched its first product, the Protagonist bimetal, in 2025. LEAD debuted internationally through the yoyobox store and gained rapid attention in competitive circles for precise engineering and clean design.
The brand targets the high-performance competition market, releasing precision bimetal and monometal designs at accessible price points. All products have sold out at launch. The brand’s official online store opened in May 2026.
