CompanyYo-yo BrandEst. 2016
Freshthings
FRESHTHINGS is a Japanese yo-yo and lifestyle brand directed by World Yo-Yo Champion Hiroyuki Suzuki (also founder of sOMEThING). Launched November 2, 2016, the brand pursues an explicitly crossover identity — releasing yo-yos in collaboration with streetwear labels, beverage brands, sports teams, artists, and hotels rather than the competitive circuit. Collaborators include fragment design, Coca-Cola, A BATHING APE, Mark Gonzales, Medicom Toy, and others. Hardware is produced using platforms ranging from classic plastic loop shapes to machined aluminum and titanium performance bodies.
