CompanyYo-yo BrandEst. 2010
XCube
XCube (X³) is France’s first high-end yo-yo brand, founded around 2010 by Alexandre Valin (known in the community as “Xela”). Known for extreme H-shaped and inverse-round profiles with distinctive laser-engraved aesthetics — including the iconic run-over cat on the Steamroller — the brand built a reputation for wide-catching, stable aluminum throws with unusual bearing specifications and limited production runs. Between 2010 and 2014 Valin released seven commercially available yo-yos, several as signature models for prominent European players. The brand appears to have gone dormant after 2014.
