Heaven Sent

Heaven Sent was a short-lived streetwear-inflected yo-yo label launched in 2016 as a sub-brand of Canadian return-top maker CLYW (Caribou Lodge Yo-Yo Works). Created and directed by Alec Campbell — CLYW’s in-house photographer/videographer — with CLYW manufacturing and distributing, the label drew visual inspiration from streetwear and lookbook-style photography rather than typical yo-yo marketing. Its sole yo-yo release, the Creep, sold alongside apparel through the brand’s own online store (heavensent.rip). No formal closure was ever announced; a final documented run of the Creep is reported as late as September 2022, per forum accounts (unconfirmed official record).