Infinite Illusions

Infinite Illusions, operating online as YoYoGuy.com, was the first major online yoyo retailer and for many years the largest in the US. Founded by Greg Cohen in Tallahassee, Florida in 1986 as a juggling equipment company, the shop expanded into yoyos in 1989 and launched YoYoGuy.com in the late 1990s. The company hosted the World Yo-Yo Contest in Orlando from 2000 through 2013, growing from 315 to roughly 900 participants before the IYYF took over in 2014.