Budweiser Urban Projects

BU2R (Budweiser Urban Projects) is a cultural patronage platform of Budějovický Budvar, the Czech state-owned Budweiser Budvar brewery, established in 2007 to support original Czech urban culture. Projects have spanned hip-hop, documentary film, skateboarding history, and music. In 2014, BU2R partnered with Turning Point and Preciosa to produce a limited-edition crystal-studded yo-yo released exclusively at the World Yo-Yo Contest in Prague — one of 100 units made, each set with 126 hand-placed Preciosa crystals.